20 February 2008

The Growing Trend Of Telephony

Your local phone service provider is looking over their shoulder at what is coming up fast behind them. VoIP Voice Over Internet Telephony is gaining ground and is no longer considered a fad, but a strong and viable alternative to traditional phone service. By routing conversations over internet broadband lines, VoIP calls can be made quickly and cheaply thereby saving you, the consumer, plenty of money compared to traditional phone service. Recent improvements in VoIP technology have prompted more and more consumers to switch to VoIP, permanently altering the way many phone conversations are handled around the globe. Lets explore the growing trend of VoIP telephony and what this technology has to offer to you.

In its early days, VoIP telephony was considered by some to be a technologically unreliable fad, one that was shunned by mostly everyone who had long relied upon their traditional phone service company to provide them with dependable, if not costly, telephone service. Today, much has changed and VoIP telephony has not only vastly improved, but has attracted millions of new customers thanks to technological advancements and smart marketing.

Initially, voice quality with VoIP telephony was suspect, as conversations between users was often accompanied by crackling sounds and echoing. Indeed, drop offs due to connection problems was common, causing many to avoid making the switch. Still, as with virtually all emerging technologies, kinks have been worked out as newer, vastly improved versions are introduced. VoIP, for one, has undergone rapid transformation from fad to fixture in many homes and offices as quality levels have picked up while prices remain exceedingly low.

Indeed, price is a huge factor contributing to VoIPs rapid growth. Many VoIP telephony providers offer comprehensive unlimited local and long distance calling plans that start at less than $25 per month. Compare VoIP prices to those charged by most traditional phone service providers typically $70-80 per month and the potential annual savings is well over $500!

Yes, you have to shop around to find a high quality VoIP telephony provider, but all of the top companies offer similar deals with packages usually containing the following important features:

- Free local and long distance calls.

- Portable phone numbers, meaning you can take your existing phone number wherever you move; certain restrictions may apply.

- Special services offered at no extra charge including: caller ID, call forwarding, 3-way calling, call return, call transfer, voicemail, and more.

- Low, fixed monthly rates. No worrying about fluctuating phone bills!

In addition, most governments are taking a decidedly hands off approach to VoIP telephony and are not levying anywhere near the same high level of taxes on VoIP service as they have been on traditional phone service. Yes, take a close look at your current phone bill and you will see that double-digit fees really push up the monthly balance. Not so with VoIP telephony as it is treated in the same way as internet service.

There has been some concern about power outages and the loss of VoIP telephony service during these interruptions. Indeed, most people understand that if your home loses electrical power, then their traditional phone service would continue to work as phone lines are powered separately from electrical lines, while VoIP telephony phone service is stopped when the power goes out. To get around the problem, many VoIP telephony providers now give users a control panel where they can program their VoIP server to automatically reroute calls to their cell phone in the event of a power outage. So, there is no longer any excuse for you to not make the switch to VoIP telephony and begin realizing big savings today!

About The Author:
Click here to learn more about VoIP telephony: http://www.packet8.net Michael Brito is an internet marketing consultant for small business http://www.michaelbrito.com specializing in SEO and web strategy.

16 February 2008

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads And Sales Letters

Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more.




Well, there's a good reason why... and here's how what you learnt as a young child could help you attract, and keep more customers...

Metaphors and stories have proven to be a powerful way of influencing other people. They are also extremely interesting to your potential customer, and connect with a deeper part of the human psyche.

HERES 10 OF THE MOST POWERFUL TYPES OF SALES STORIES YOU CAN INCORPORATE INTO YOUR ADS AND SALES LETTERS

1. Stories to introduce yourself
These are stories about who you are, why youre writing to them, and how you have assisted other people and/or businesses.

This is a perfect way to connect with your target audience and generate rapport. Reveal something personal about yourself within the story and establish credibility and trust.

2. Stories to overcome fears
Everyone has fears of some type. Identify the greatest fears and concerns your customer has. And then show how other people just like them who had the same concerns overcame them, and discovered there was nothing to worry about.

If youre selling a health product, the client may be concerned it will not work for them. Tell the story of somebody else who felt the same and where they are now. Perhaps incorporate this structure within one of your testimonials.

This is a classic Feel Felt Found approach. I understand how you feel. My previous customer used to feel the same way. His experience now is

3. Stories to enhance the ego
This type of story shows how people respect and look up to people who use your services, or own your product.

For example, if you were selling a Mercedes Benz you could talk about a guy who bought one recently and how his colleagues, family and friends were so impressed.

4. Stories which grab your prospects attention
These are used to get people to focus on you, your products and how you can benefit them. They explain why your customer should sit up and listen to you right now.

Heres an example from a sales letter from a company called The Supper Club

How can I get in on this deal?
The question was posed by a Daily Reckoning reader who was referring to a deal I mentioned. Unfortunately, it wasnt a stock. It was a private deal. And it was too late to get in anyway.

But its why Im writing you today.

5. Stories with product information
Dont just list the features & benefits of your product or service. Tell a story which integrates this information.

6. Stories about improved productivity
Outline exactly how your services and/or products have assisted companies to increase their profits, become more efficient, increase output and reduce down time.

Tell a before and after story of one of your customers. Youll never guess how much (other customers) business has changed since they started working with us

7. Stories about family togetherness
This type of story demonstrates how your product or services has caused families to come together.

8. Stories about money
The idea here is to show people how your product or service will save or make money for your customers.

For example, if youre a mortgage broker, give a case study of a past customer and how much money they have saved through swapping over to you.

If youre a PR company, give an example of how you helped one company get out of a rut

If youre an accountant, reflect on how you helped a specific customer save thousands of dollars on tax last year because youre up to date on all the tax changes.

9. Stories which instill security
This is a prime example of how you would go about selling an insurance policy. Tell a story about how your products have allowed your customers to sleep safely, and with peace of mind.

This could be used in the insurance industry, alarms, people selling trusts, pest and termite controllers, safe cars like Volvos or any industry where people buy to feel more secure.

At the same time, it could be used for anybody who helps people to make more money or ensures reliability. For instance, a marketing company could explain how safe one of their clients feels about their business with all the extra income being generated.

10. Stories to close the sale
Stories can be used here to close the sale and sum up all the benefits you have to offer.

What stories could you use to promote your business?

Scott Bywater is a direct mail copywriter and the author of Cash-Flow Advertising. To get a complimentary copy of his special report '7 Ways To Increase Your Turnover... No Matter What The State Of The Economy' (valued at $29.95) and a free subscription to his "Copywriting Selling Secrets" ezine where you'll discover how to write ads and sales letters that make people line up and practically beg you to do business with them visit his web site at

http://www.copywritingthatsells.com.au/

14 February 2008

About eBay



As a eBay is currently the most popular and widely accessed online shopping destination for online shoppers around the world.

start up company founded in September 1995, eBay has started the trend of creating and organizing auctions for basically anything tradeable. The catch is, everything is done electronically or through the Internet.

To date eBay sells about 55 million hot items under up to 50,000 trade categories. This Internet-based marketplace is open 24 hours a day, seven days a week, no holidays. A person can shop for desired items anywhere he or she may be.

According to the company and other experts projections, there are currently about 157 million unique users to eBays services around the globe.

With so many people online, large number of items for sale, eBay assures that each user or client is accorded the fair and friendly treatment a generous shopper deserves.

Background
eBay is a major company listed in the United States under the small-capital index Nasdaq Stock Market.

As a company, eBay adheres to its own mission-vision statement, that is, to provide a platform globally where online users can practically buy or sell anything, at any given price. Deals should be done or transacted online.

A few years ago, the company used to allow online sellers to post their contact numbers through eBays Web site, so potential buyers can directly haggle the pricing.

But due to reported anomalous transactions and fraudulent activities arising from such arrangements, eBay recently implemented its own ruling that buyers and sellers will have to course everything online.

Buyers and sellers on eBay not can not arrange personal meetings. This way, identities and interests of both parties are protected and upheld.

Local sites
Because demand for eBays service has grown so rapidly over the years and around the world, eBay decided to put up local sites.

As of today, eBay has local Web sites operating in huge and lucrative markets in Austria, Australia, Canada, China, Belgium, Germany, France, India, Ireland, Italy, Hong Kong, the Netherlands, Malaysia, Poland, the Philippines, Singapore, New Zealand, South Korea, Switzerland, Spain, Sweden, the United Kingdom, Taiwan and of course, its base, the United States.

eBay also owns the Latin auctioneer site http://www.mercadolibre.com, which is specifically designed and operated for Latin American users.

Added offerings
Today, eBay not only offers its current services of online auctioneering. The site has evolved significantly to currently offer broader variety of added features, educational tools and services that empowers online users to transact through the Web site safely, conveniently and quickly.

Not only that, eBay has also evolved rapidly as an online community for responsible and good online users, which can be called eBay citizens in their own rights.

A strong spirit and essence of camaraderie is exhibited every time eBay users help each other through the site. eBay being an online small community is based on the concept and idealization that the site will provide encouragement to users for honest and open communication.

The concept of eBay community is an outline of the community values eBay advocates in. They are: that basically people are good-natured; all people can contribute something individually for the benefit of all; the best in people will be extracted through open and honest dealings; recognition and respect for everybody; and application of the golden rule: treat others the way you want others to treat you.

Khieng 'Ken' Chho is author and owner of Online eBay Resources. For related articles and other resources, visit Ken's website: http://www.ebay.onew3b.net

http://www.ebay.com/

09 February 2008

10 Suggestions For Usability

Ignoring key usability issues on blogs may make it difficult for readers to understand a site. Writer confidence can also be hard to attain as well. This would certainly not work well for the site since all sites strive to reach the widest audience possible. Here are some suggestions to ensure your blog usability:




1.Provide the Personality
Blogging has generally been associated with anonymous or geeky-nicknamed authors. This makes it almost impossible to establish trust with the readers since there is no specific person that can be identified with the articles. Whereas business blogs would usually require a full-fledged about us section, individual authors would need a simple and short about me page on a weblog. Information aside from the authors name is important as it helps to establish authority, experience and credibility with the chosen subject. The lack of formal credentials however, should not be a hindrance to writing but the fact should be stated followed by a short explanation for the authors enthusiasm regarding the topic. The blog can also benefit from having a human face to its voice by providing the authors photo.

2.Make Use of an Effective Posting Titles
The title is very important in getting the readers attention and convincing them to look at a particular blog. Authors should keep in mind the general guidelines in writing for the web regarding scannable contents when writing their headline. Headline writing is in itself a critical project in the same way that the body is. Search engines, news-feeds and other external environment can appreciate descriptive headlines. Searchers likewise, use the headline to determine whether it is worth checking at all or not. Titles should be able to provide the gist of the article through its few carefully chosen words. It would also be useful to choose large, clear and legible fonts to get the message across.

3.Establish Useful Links in Posts
One way to truly serve the readers is to make sure that they know where theyre going and what to expect at the other end of the link. Relevant information should be provided either at the anchor text itself or the words immediately surrounding it. Most readers do not appreciate clicking into the unknown. The authors invitation to the reader to visit should be clear as vague links usually do not attract trust.

4.Link to Previous Work in New Postings
Valuable information should not be buried in the archives. The archives are where post pieces go to and remain. These articles can only be found if the author consciously directs them to it. Not all readers have been customers since the beginning thus this can provide the background and context in case they would require further reading.

5.Organize Site Search and Archives
A professional blog should consider archiving by title and in date order so that it makes for easy skim reading for users and encourage site search. Several blog software plugins or modules are able to produce menus and lines such as the most read, recent comments/posts and self-tag great articles. When a blog had already over 100 entries, an archive list may turn out to be very chaotic especially if the author is still trying to promote each one. Archiving by week, month or year can work out fine for personal blogs but will not be user-friendly for a person looking for a particular product. Categorized posting can provide users the list of all postings on a certain topic, but tagging of postings should be selective so that they are placed where they belong.

6.Publish Regularly and Frequently
Web usability is essentially about establishing and meeting user expectations. Therefore, users should be able to anticipate when and how often updates will occur in a blog. Most blogs benefit from daily updates but there are topics that would sufficiently require weekly or monthly updates. Some publish three to four articles a day which is a pace that may be very hard to sustain. The author can determine for himself the best publication schedule depending on the topic. However, once a schedule is established, serious efforts should be directed at maintaining it with fresh content or there would be a big possibility of losing loyal and valuable readers.

7.Specialize Blogs
Handling a different topic on one blog is not as effective as specialized sites. Very few people have the time and patience to look for entries about a topic of particular interest to them in a site that offers the target topics sporadically among a wide range of postings on several other topics. A focused content reaches out to a specific group of readers and makes a site more influential and authoritative in a particular niche. If an author feels that he/she needs to speak out on an entirely different topic, then it would be much better to create a separate blog.

8.Simplify Blogs
Majority of blog readers are still actually mystified by the process and may not have a clear idea of what a blog is. Recognize the fact that not all are technically savvy and might be wary of active participation such as clicking on anything. This is especially true for new readers as clear information is capable of addressing feelings of discomfort regarding how he/she is expected to make his/her own posting or how personal information is handled. Some space in the biography or contact page can be allotted to explaining these issues by providing a need more help link so that regular readers need not see the explanation every time.

9.Authors Should be Sure of Their Posting
Anything posted on the Internet including blogs are archived, cached and indexed in many services that most are not aware of. As such, it is important that the author can stand up to what he/she says in the blog. This is especially true for hiring matters since more and more companies are taking the time to check out prospective employees including his on-line transactions. When in doubt, the author should avoid publishing articles that can be considered offensive by persons or entities that he/she have future interest in establishing a relationship with.

10.Make Readable Blogs
There are a lot of things that can make any blog unreadable. Buttons, glory badges, blogrolls and the like may be valuable tools but too much of anything can be counter productive. If it is necessary to have lots of buttons, it is recommended to have a separate page listing of all the desired buttons as well as explanations so as not to intimidate new readers. Readers may be interested to know a sites recommended links but if a list gets longer than ten, a random list of a few in the sidebar will suffice as long as they link to a separate page containing the rest. The design trend of more white space and large titles is like going back to the basics where what is essential is ably provided and delivered.

About The Author:
http://www.theinternetone.net/

03 February 2008

Wireless Cameras

Q: What are possible interferences that exist?

A: 2.4GHz cordless phones, and 2.4GHz wireless computer networks (Wi-Fi Router) are the top two products on the market today that seem to cause interference problems with wireless camera systems. Strong static interference, large horizontal lines rolling upward, an increased noise level, and an unsteady picture are all possible problems the can produce. Please refer to the other equipment manufacturers for exact frequency specifications. If the wireless camera is channel selectable (not all models), please try to change channels until an acceptable picture is displayed. When using multiple wireless camera systemwireless cameras, make certain they are using different channel numbers and set them apart at least 2 meters (6.5 ft) from each other.

Q: What are the frequencies that FCC allows to use in USA and Canada without license?

A: 900MHz, 2.4GHz, and 5.8GHz. Mini-Airwatch and OutdoorWatch wireless cameras utilize the 2.4GHz frequency.

Q: Can I connect wireless system onto a DVR and record?

A: Yes. There are 2 options.

1. One channel recording: connect one wireless receiver to one of the video inputs of the DVR. If there are four wireless cameras connected to the receiver (loop mode must be on) the DVR will record the four cameras in a one by one sequence. It is then possible to review the recorded files in sequence or expand the picture to full screen using the DVR buttons.

2. Multiple channel recording: example, connect four wireless receivers (each receiver having a different frequency camera) into the DVR’s four video inputs. All four cameras can then be recorded simultaneously and it is possible to review the files as a single camera display or as a quad display.

Q: What's the difference between a wired camera and a wireless camera?

A: A wired camera needs a cable that goes from the camera to a TV, VCR or DVR. The video signal is passed from the camera, through the cable, and to your TV, VCR or DVR which allows you to see the picture. All wired cameras must use RCA/BNC cable to connect the camera to the TV, VCR or DVR. For example, a clock radio hidden camera will plug into the wall just like a normal clock radio. The camera transmitter hidden inside the radio is powered by the clock radio's power supply, which requires plugging the AC cord. Another example, a smoke detector hidden camera will have to have an external power source, so the AC cord needs to be transferred through a wall or ceiling in order to power the smoke detector camera.
A wireless camera does not need an RCA/BNC cable connected from the camera to the TV, VCR or DVR. That is the main advantage, without spending for any extra expensive wiring. The video signal is transmitted through the air to the receiver directly. However, wireless cameras still require power. So, either a power adapter or batteries must be used.

Q: What exactly does wireless mean?

A: Wireless means there is no video cable running from the wireless camera to your TV, VCR, or DVR. For outside applications, wireless means no wires stretched across your home between the wireless hidden camera and the receiver. All wireless cameras still require a power source regardless of whether it is an indoor camera or an outdoor wireless camera. A wireless receiver must always accompany a wireless camera. Also, a receiver must connect to your TV, VCR or DVR with A/V cables and requires a power source too. Thus, a wireless camera only eliminates any wires stretched across a room or outdoor location to a house.

Q: Can I use a 1.2GHz wireless camera, instead of a 2.4GHz camera, to avoid interference with my home Wi-Fi network or 2.4GHz cordless phone?

A: Yes, you can use a 1.2GHz wireless camera in other countries, but not in the USA and Canada, as it is restricted by the FCC.

Q: Does a wireless camera still need a power adapter?

A: Yes it does. A camera wireless camera would not be operable without some source of power to it. This source of power can come from either the AC outlet (using the adapter) or from a 9 volt battery.

Q: Is there anyway to extend the distance of video transmission for the wireless camera?

A: No, due to FCC limitations on transmission power. It is possible to use a high powered booster (i.e. 1 watt, 5 watt, etc..) to extend the viewing range of the wireless camera system. Using a power booster for these purposes is illegal in the U.S.A. and restricted by the FCC.

From: http://www.the-wireless-security-cameras.blogspot.com/